What is more, it is important to do it in the shortest possible time. Sex appeal can increase the effectiveness of an ad or commercial because it attracts the customer’s attention. It’s human nature to be curious about sex. An image of a young sexy lady with long legs is more likely to catch and hold man’s attention than a puppy, regardless of how cut it may be. Even women are drawn to such images, perhaps with the desire to look like the model on the picture.

Advertisements that attract attention are more likely to affect persuasion, especially in a saturated media environment where passive viewing is more characteristic. Numerous research studies have revealed that sexual appeal, when used in advertising are attention grabbing, likeable, arousing, effect inducing, memorable, and somewhat more apt to increase interest in the topic advertised in comparison to non-sexual appeal.

So, sex appeal serves several crucial roles in advertising. First, it acts as an initial lure to the ad, which is referred to as the stopping power of sex. Second, sexual stimuli in advertising helps to remember and relate the message of an ad or the product advertised. Finally, sex appealing ads evoke emotional responses, such as feelings of excitement, arousal, or even lust which in turn can create a stimulation and desire to purchase or use the product/service.