Che Magazine combines the image of a gorgeous woman and a coupon skirt to get attention for their magazine.
The tag line reads "Let us keep on dreaming of a better world." Using the desire to get a hot woman's number and offering a convenient means of getting it is brilliant, no?
Susan Gunelius
I think this ad is very clever. I don’t usually like ads that rely on a sexual element to garner attention and don’t do much more. However, the target audience is appropriate for the message, so it works. I do think the photo looks a bit over-touched-up, but that might just be how it translates on screen. Overall, very creative.
